In our everyday lives, we can’t keep our eyes off of our smartphones. Whether we own an Apple or Android device, we can’t help but open those apps in between tasks.
For business owners, this is an opportunity. Because of the ubiquity of mobile devices, a company’s services, products and customer support have never been easier to access. But if you don’t have a mobile app for your business, you’re missing out on potential benefits.
Benefits of developing an app for your business If you’re on the fence about building an app for your customers, consider that, though it’ll require an upfront cost, the conversions made on your mobile app could boost your business to the next level.
We’ve identified seven benefits of having a mobile app for your business:
1. Increased visibility for your business
It’s widely understood that more people use mobile than desktop to search, visit websites and use the internet, since we all have computers in our pockets. If you have an app, it gives your customers and leads a chance to become familiar with your brand and to access your products or services easily from their phone.
2. Easy accessibility to your products
With a mobile app, your customers can access your services, products and support with a simple push of the finger. They won't have to go through the hassle of opening the web browser and finding your website. The fewer barriers you put between a customer and your products, the more likely you are to make sales.
3. Enhanced customer experience
If your website was not created with mobile devices in mind or it has web tools that feel clunky on mobile screens, a custom mobile app is the solution. Apps can be set up differently than public-facing websites, with a simpler interface and customizable features that fit the user's exact need. A clean app is enjoyable to use and, with an intentional user interface and user experience design, your customers will come back again and again.
4. Better customer service
In addition to having access to your products and services 24/7, an app is another medium by which customers can contact your support team. Whether you choose to have a chat feature, a reporting option for users to send you problems or simply a clickable phone or email icon, customers can get the help they need quickly through your mobile app.
5. Increased customer loyalty
If your app delights your customers with an intuitive interface, they’ll tell others. Brand loyalty is difficult to achieve, but once you get it, you’ll have lifelong customers. Build an app that’s easy to use and saves your customers time, money and headaches, and you’ll find committed customers.
6. Increased conversions and sales
By reducing friction for your customers, a mobile app converts in a way your website doesn’t. Not only so, a mobile app opens up new marketing opportunities with push notifications and tested UX marketing. Combine these strategies with the data you collect about consumers and you can iterate to increase those conversions even more.
7. Better decision-making through data
When a user pokes around on your app, you get regular data on their actions. As a result, you can figure out what is working and what isn’t and at what point you’re losing the user’s interest. By analyzing data and testing new options, you can create a better experience for your customers and get real-time feedback on your changes.